Google Search Engines 

 The Googlebot will not index your site if you have these three things

which do not match. Your main keyword on your page must be in your

Title somewhere such as "Google Search Engines". Your main keyword must be in your

 description (at the beginning) and your keywords must match the content of the title

 and description. These keywords must also be on your pages and if you want

 to index other pages other than your homepage, then these keywords must match the

 title and description of that particular page.

Now, this is not to say that Google will not index your site, it will eventually

because of the algorithms that the engine itself starts a search for any new

 sites to begin with, always searches for new sites, especially those

which are hitting the submission process or is starting to have inbound links

pointing to the new site.

Another helpful method is to make sure your ALT tags and the rest of

your meta's are correct. Google will revisit your site. You can tell it to do

so by using the following tag:

Meta Name="Revisit-after" Content="#Days"

Simply put a number (#) for the amount of days you want Googlebot to

 revisit your site. Google and a few other spider engines will only do this. All the

others use a directory indexing.

One of the main key elements for getting and staying in Google is to

always change the content on your pages at least once a week. When it's

 time to spider your site and Googlebot finds a simple change it then

sends a path of recognition to the Spiders link-port to index your site

 again because it has found a recent change and the update happens

 immediately. This goes for any Search Engine as far as changing the content.

You do not have to change anything major on your pages. Just a simple

 link or two, or maybe some new content will do just fine. The key is to

make these changes and ensure your title, description and keywords

match, then you'll have no problem. Of course having inbound links is

 a plus as well pointing to your site always helps.

The new found issue lately, is the drop in ranking of sites which have

 been at the top for years. What I have found is, Google's system ranks

 newer sites according to the results that Googlebot has given a higher

 rate of search for the result. This means, even though your site was not

in the results on day x, might be in the results another day giving a

"fair Play" for the search and giving sites a chance to get listed.

The most popular word search for in 2004 was "Blog". Bloggers flocked

to this idea and this opened many new avenues for communication

on the internet. The next most popular was RSS feeds. Both have

enabled a steady stream of traffic to site owners and it has

 caused a downsizing in  email marketing, however the steady

stream of spam always never cease to exist.

This Blog and RSS has grown to astounding levels in search

engine results today. Webmasters all over the world have picked

 up on this new method so, that the quickest and most effective

 way to get a site indexed in search engines now is through

 RSS feeds and blogs. This amazing technique will usually index

 your site with these on your pages, within 24-48 hours tops.

The question stands though, Do you still need to have the correct

 meta tags and optimized pages? The Answer is YES. Even without

 RSS and the use of blogs, any web pages which is lacking relevant

content will most likely get indexed, but will be back in the pack

of the results. Having everything right on your pages before

 it goes live, will make it search engine ready and receptive

when it hits other search engines and directories.

•     Google's own software tools.

Bring targeted traffic to your site with Google AdWords   

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